No Boxee on Viewsonic TVs – No Big Deal

So today I read on GigaOM (http://gigaom.com/video/viewsonic-no-boxee-tv/) that Viewsonic has pulled the plug on the Boxee TV they showed off at CES. I am sure there will be lots of commentary about how this is the beginning of the end for Boxee. However I disagree. Boxee will survive without Viewsonic.
The idea of a TV with Boxee built in is cool. Just like the idea of Plex on a TV (Which LG announced September 2010 - http://venturebeat.com/2010/09/03/plex-and-lg-bring-tv-to-all-your-devices/). However as with most “all-in-one” products. I just don’t see that its going to take off. Sure for the average consumer having a single device is great. But the average consumer isn’t going to be interested in the power of Boxee.
Anyone who wants a Boxee-like-product is going to buy a dedicated box. I don’t think many people are going to buy a Viewsonic TV just to get the Boxee software. Most TV consumers will buy a specific brand of TV (whether it’s Sony, LG, Sharp, etc) or get one in a certain price point (whatever is cheapest). And if they want a Boxee (or some other media-streamer) – they will pick it based on the features of that device.
“‘Smart TV’ has not achieved the consumer acceptance or market expectation… that was forecasted over the last couple years. In addition, consumer spending for Smart TV’s in general has experienced a significant slow down as the economy has slowed. Our current strategy is to stay involved with the various technology developments and consider them in the future as they become available.”
They are mostly right. But I think the real problem is consumers aren’t willing to spend more money for an HDTV that does some extra stuff. Stuff they probably don’t need. And if they do want something that streams internet video or Netflix. Chances are they will use a dedicated box (or one of the countless other Netflix enabled devices out there).
For our household we have “cut the cord”. We don’t have cable anymore…our Shaw PVR is sitting idle in our TV cabinet while our Boxee Box is used daily. Primarily with Netflix. But also the large amount of free (and 100% legal) content available in Canada from the networks themselves. All available to stream to the Boxee with a few commercials. Oh and if you happen to use one of those VPN services I am sure you could access all the content from the US too…
The Boxee Box isn’t cheap. However if you cancel your cable and the up-front cost of the will be paid for in no-time. If you want to get more info on this great little box – check out http://www.dlink.ca/boxee/ and http://www.boxee.tv.
Purchase it on Amazon – Boxee Box (Canada) or Boxee Box (US). Note: If you live in the US – the price was dropped to $180 on Amazon.com recently.